Who We Are

Outback Logic is an outdoor gear brand founded on industry-first fabric innovation that revolutionizes the performance of tents, so they’re dramatically cooler in the sun whilst improving protection from wind and cold.

Specializing in the development of heat-reflective and light-blocking fabrics, our mission is to help you get the most from your outdoor adventures by making heat blocking tents that enable great sleep, without interference from the Sun!

Who We Are

Outback Logic is an outdoor gear brand founded on industry-first fabric innovation that revolutionizes the performance of tents, so they’re dramatically cooler in the sun whilst improving protection from wind and cold.

Specializing in the development of heat-reflective and light-blocking fabrics, our mission is to help you get the most from your outdoor adventures by making heat blocking tents that enable great sleep, without interference from the Sun!

Our Business Model

DIRECT TO CUSTOMER

At Outback Logic we’re passionate about improving life outdoors for everyone. The advanced heat-blocking fabric coatings we’ve developed are much more expensive to produce than typical outdoor coatings such as PU and Silicone. To keep our retail prices competitive with other high quality brands we had to find a way to offset our higher manufacturing costs.

The answer is our Direct to Customer business model. We don’t sell through middlemen so you don’t pay high margins to distributors and retailers. Just a factory-direct price that buys you much more performance without paying higher prices.

WHY PRE-ORDER?

As a specialist manufacturer we produce our tents in small batches. This means they sell out quickly, so we provide pre-order options to help customers avoid disappointment.

Pre-ordering also helps us estimate demand more accurately and run a very efficient operation, which in combination with our factory-direct sales model, helps us provide you with great value as well as great performance.

Our Story

Outback Logic was founded in 2015 by Gareth Price with the support of friends and fellow entrepreneurs from Australia, the US, and UK. Gareth originally had the idea while camping in the Australian outback. Having traveled extensively in hot climates such as Australia, Southern Europe and California, he realized there was huge potential for heat blocking tents, and undertook extensive research, design and development to prove the concept and bring his vision to life.

Outback Logic was bootstrapped through successful crowdfunding campaigns on Kickstarter and Indiegogo, and we’re incredibly grateful to our backers and customers for their ongoing enthusiasm and support!.

Our Business Model

DIRECT TO CUSTOMER

At Outback Logic we’re passionate about improving life outdoors for everyone. The advanced heat-blocking fabric coatings we’ve developed are much more expensive to produce than typical outdoor coatings such as PU and Silicone. To keep our retail prices competitive with other high quality brands we had to find a way to offset our higher manufacturing costs.

The answer is our Direct to Customer business model. We don’t sell through middlemen so you don’t pay high margins to distributors and retailers. Just a factory-direct price that buys you much more performance without paying higher prices.

WHY PRE-ORDER?

As a specialist manufacturer we produce our tents in small batches. This means they sell out quickly, so we provide pre-order options to help customers avoid disappointment.

Pre-ordering also helps us estimate demand more accurately and run a very efficient operation, which in combination with our factory-direct sales model, helps us provide you with great value as well as great performance.

Our Story

Outback Logic was founded in 2015 by Gareth Price with the support of friends and fellow entrepreneurs from Australia, the US, and UK. Gareth originally had the idea while camping in the Australian outback. Having traveled extensively in hot climates such as Australia, Southern Europe and California, he realized there was huge potential for heat blocking tents, and undertook extensive research, design and development to prove the concept and bring his vision to life.

Outback Logic was bootstrapped through successful crowdfunding campaigns on Kickstarter and Indiegogo, and we’re incredibly grateful to our backers and customers for their ongoing enthusiasm and support!.


More sleep. More energy. More adventure.

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